Groseri Y\u00f6netim ve \u0130cra kurulu \u00dcyesi Levent U\u011furses, online al\u0131\u015fveri\u015f sitelerinden ald\u0131klar\u0131 sipari\u015f miktar\u0131n\u0131n artmaya devam etti\u011fini s\u00f6yledi. U\u011furses, \u201cPandemi \u00f6ncesi ciromuzun binde 6\u2019s\u0131n\u0131 olu\u015fturan e-sipari\u015f oran\u0131 bug\u00fcn y\u00fczde 6\u2019lar seviyesine y\u00fckseldi. Bu y\u00fckseli\u015fe ra\u011fmen m\u00fc\u015fterilerinizin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun kasiyerimizle g\u00f6z g\u00f6ze gelmeyi, ihtiya\u00e7lar\u0131n\u0131 g\u00f6r\u00fcp dokunarak almay\u0131 tercih ediyor olmas\u0131ndan, y\u00fczlerindeki tebess\u00fcmden mutluyuz.\u201d dedi. <\/p>\n
\u00c7ukurova \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi ile Refleks gazetesi i\u015f birli\u011finde ger\u00e7ekle\u015ftirilen s\u00f6yle\u015fi program\u0131na kat\u0131lan Groseri Y\u00f6netim ve \u0130cra kurulu \u00dcyesi Levent U\u011furses, i\u015f ya\u015fam\u0131ndaki deneyimlerini payla\u015ft\u0131.
\nAdana ve Mersin\u2019de 30 ma\u011faza ve 190 kasayla b\u00f6lgenin en yayg\u0131n market zincirlerinden biri olan Groseri\u2019nin yurt genelinde ma\u011faza say\u0131s\u0131n\u0131 art\u0131rma \u00e7abas\u0131ndan \u00f6nce perakende sekt\u00f6r\u00fcnde niteli\u011fi art\u0131racak i\u015f modeline yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 belirten U\u011furses, \u201cBir g\u00fcn ma\u011fazam\u0131z\u0131n \u00f6n\u00fcnde bir kuryeye elindeki sipari\u015fleri nereye getirdi\u011fini sordum. Ma\u011fazam\u0131z\u0131n hemen \u00fcst kat\u0131ndaki daireye getirdi\u011fini \u00f6\u011frenince \u00e7ok \u015fa\u015f\u0131rd\u0131m. M\u00fc\u015fteri iki kutu meyve suyunu hemen a\u015fa\u011f\u0131s\u0131nda bulunan Groseri\u2019den almak yerine e-ticaret platformunu tercih etmi\u015fti. O g\u00fcne kadar bir ba\u015fka markan\u0131n organizasyonunda \u00fcr\u00fcnlerimizi t\u00fcketiciyle bulu\u015fturmay\u0131 uygun bulmam\u0131\u015ft\u0131m ama kuryeyle kar\u015f\u0131la\u015fmam beni ikna etti. \u015eu an e-ticaretten ald\u0131\u011f\u0131m\u0131z pay ciromuzun y\u00fczde 6\u2019s\u0131na ula\u015ft\u0131. Gelecekte daha da artaca\u011f\u0131n\u0131 biliyorum. \u00c7\u00fcnk\u00fc, 2000\u2019li y\u0131llarda do\u011fanlar tabletle b\u00fcy\u00fcd\u00fc. Bu gen\u00e7lere marketten maydanoz, biber ald\u0131rmak kolay de\u011fil.\u201d dedi.<\/p>\n
GROSER\u0130 NEDEN TERC\u0130H SEBEB\u0130?<\/p>\n
\u2018\u00c7ukurova \u0130leti\u015fim Refleksi\u2019 program\u0131nda gazeteci Mehmet Ulu\u011ft\u00fcrkan\u2019\u0131n sorular\u0131n\u0131 yan\u0131tlayan Groseri Y\u00f6netim ve \u0130cra kurulu \u00dcyesi Levent U\u011furses, zor bir sekt\u00f6r olan perakende de yayg\u0131n ve uluslararas\u0131 marketler zincirleriyle rekabet etmenin zorlu\u011funu \u015f\u00f6yle anlatt\u0131:
\n\u201c\u00c7ukurova\u2019da t\u00fcketici bizi neden tercih ediyor. \u0130lk s\u0131rada baz\u0131 alanlardaki uzmanl\u0131\u011f\u0131m\u0131z var. \u00d6rne\u011fin sebze-meyvede en tazesini, et reyonumuzda en hijyen ve kalitelisini sunabiliyoruz. Bu alanlarda insan kayna\u011f\u0131m\u0131zdan sat\u0131n alma y\u00f6ntemine g\u00fc\u00e7l\u00fc bir altyap\u0131ya sahibiz. Lokal k\u00fclt\u00fcre rakiplerimizden daha hakimiz. Groseri m\u00fc\u015fterisi vergimizi kendi kentimizde \u00f6dedi\u011fimizi, sosyal projelere g\u00fcc\u00fcm\u00fcz\u00fcn yetti\u011fince destek verdi\u011fimizi biliyor. K\u0131saca her Groseri ma\u011fazas\u0131n\u0131 kendi ma\u011fazas\u0131 g\u00f6r\u00fcyor.\u201d<\/p>\n
\u201cGROSER\u0130\u2019YE \u00d6ZEL \u0130\u015e MODEL\u0130\u201d<\/p>\n
Perakende sekt\u00f6r\u00fcnde d\u00fcnya e\u015fi olmayan bir i\u015fletmecilik y\u00f6ntemi uygulad\u0131klar\u0131n\u0131 anlatan U\u011furses, \u201c\u00c7al\u0131\u015fanlar\u0131m\u0131z ba\u015fta olmak \u00fczere t\u00fcm payda\u015flara y\u00f6nelik \u00f6zel bir y\u00f6netmeli\u011fimiz var. Temelini \u2018adalet\u2019 ve \u2018rekabet\u2019 olu\u015fturuyor. B\u00f6yle bir iklim sa\u011flad\u0131\u011f\u0131n\u0131zda \u00e7al\u0131\u015fan \u015firketini benimsiyor. Bir g\u00fcn beni bir doktor arad\u0131. \u2018Az \u00f6nce parma\u011f\u0131 yaralanm\u0131\u015f bir \u00e7al\u0131\u015fan\u0131n\u0131za iki g\u00fcnl\u00fck rapor yazmak istedim. Kabul etmedi. Sar\u0131p i\u015fime devam etmek istiyorum\u2019 dedi. \u2018Oysa bana gelenler rapor ver der hatta araya arac\u0131 koyar. Siz nas\u0131l bir motivasyonla bunu sa\u011flad\u0131n\u0131z, merak ettim\u2019 diye ekledi. \u015eimdi ayn\u0131 pozisyondaki bir \u00e7al\u0131\u015fan\u0131n\u0131z gerekli gereksiz ayda \u00fc\u00e7-be\u015f g\u00fcn rapor al\u0131yor, di\u011feri hi\u00e7 alm\u0131yor. E\u011fer her iki \u00e7al\u0131\u015fana da ayn\u0131 imkanlar\u0131 sunuyorsan\u0131z i\u015fini seveni de\u011fil sevmeyeni \u00f6d\u00fcllendirmi\u015f olursunuz. Ayn\u0131 \u015fekilde i\u015fini do\u011fru yapmayan\u0131, eksik yapan\u0131 da te\u015fviklerden yararland\u0131rmayan bir y\u00f6netmeli\u011fimiz var\u201d diye konu\u015ftu. U\u011furses, \u2018yasama-y\u00fcr\u00fctme-yarg\u0131 ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131\u2019 i\u00e7eren Groseri\u2019ye \u00f6zel i\u015f modelini \u2018Faydal\u0131 Model\u2019 olarak tescillenece\u011fini belirterek, \u201cBu uygulamam\u0131zla Avrupa\u2019n\u0131n en prestijli \u00f6d\u00fcllerinden biri olan European Business Awards\u2019 da \u00f6d\u00fcl ald\u0131k.\u201d dedi. <\/p>\n
\u201c\u00d6\u011eRENC\u0130LERE 5 ALTIN \u00d6NER\u0130\u201d<\/p>\n
Groseri marketlerde insan kayna\u011f\u0131 niteli\u011fini art\u0131rmak i\u00e7in \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 bulundu\u011funu anlatan U\u011furses, \u201cBu \u00e7er\u00e7evede \u00fcniversitelerimizin her b\u00f6l\u00fcm\u00fcyle \u0130K\u2019m\u0131z temas halinde. Kariyer G\u00fcnleri\u2019nde stand a\u00e7maya \u00f6zen g\u00f6steriyoruz. Perakende sekt\u00f6r\u00fc \u00e7ok kolay de\u011fil. \u00d6rne\u011fin benim mail trafi\u011fim 04.00\u2019te ba\u015fl\u0131yor 24.00\u2019e kadar s\u00fcr\u00fcyor. Ayn\u0131 zamanda emek yo\u011fun bir alanday\u0131z. Sekt\u00f6r yeterince de\u011fer bulmad\u0131\u011f\u0131 i\u00e7in \u00e7al\u0131\u015fanlar\u0131n\u0131n eme\u011finin de tam olarak de\u011fer bulmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Buna ra\u011fmen \u00fcniversite d\u00f6nemlerinizde hangi b\u00f6l\u00fcmde e\u011fitim al\u0131rsan\u0131z al\u0131n part-time da olsa markette olmak size inan\u0131lmaz deneyim kazand\u0131r\u0131r\u201d diye konu\u015ftu. U\u011furses, \u00f6\u011frencilere 5 \u00f6neride bulundu:
\n1) Kanmay\u0131n ve kand\u0131rmay\u0131n.
\n2) \u0130dealleriniz mutlaka olsun.
\n3) Kral olun, geli\u015fim \u00e7er\u00e7evesinde daima kendinize yat\u0131r\u0131m yap\u0131n ve sab\u0131rl\u0131 olun, krall\u0131\u011f\u0131n\u0131z mutlaka gelecek.
\n4) Amac\u0131n\u0131z\u0131n amac\u0131 amac\u0131n\u0131z olsun.
\n5) \u0130\u015finizi \u00e7ok sevin, mutfa\u011f\u0131nda olmad\u0131\u011f\u0131n\u0131z i\u015fin y\u00f6neticisi olamayaca\u011f\u0131n\u0131z\u0131 unutmay\u0131n. <\/p>\n
U\u011eURSES\u2019E TE\u015eEKK\u00dcR PLAKET\u0130<\/p>\n
\u00c7ukurova \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi St\u00fcdyosu\u2019nda ger\u00e7ekle\u015ftirilen \u2018Radyo \u00dcniversite\u2019 ve YouTube\u2019da da yay\u0131nlanacak s\u00f6yle\u015fi program\u0131 sonras\u0131 Dekan Prof. Dr. Muzaffer S\u00fcmb\u00fcl, Groseri Y\u00f6netim ve \u0130cra Kurulu \u00dcyesi Levent U\u011furses\u2019e plaket takdim etti. Programa Giri\u015fimcilik Ekosistemi Derne\u011fi Ba\u015fkan\u0131 Esra \u00d6zden, \u00c7ukurova \u00dcniversitesi \u00f6nceki d\u00f6nem rekt\u00f6rlerinden Prof. Dr. Yal\u00e7\u0131n Keke\u00e7, \u00f6\u011fretim \u00fcyeleri ve \u00f6\u011frenciler de sorular\u0131yla katk\u0131 sa\u011flad\u0131.
\n (Haber Merkezi) <\/p>\n","protected":false},"excerpt":{"rendered":"
Groseri Y\u00f6netim ve \u0130cra kurulu \u00dcyesi Levent U\u011furses, online al\u0131\u015fveri\u015f sitelerinden ald\u0131klar\u0131 sipari\u015f miktar\u0131n\u0131n artmaya devam etti\u011fini s\u00f6yledi. U\u011furses, \u201cPandemi \u00f6ncesi ciromuzun binde 6\u2019s\u0131n\u0131 olu\u015fturan e-sipari\u015f oran\u0131 bug\u00fcn y\u00fczde 6\u2019lar seviyesine y\u00fckseldi. Bu y\u00fckseli\u015fe ra\u011fmen m\u00fc\u015fterilerinizin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun kasiyerimizle g\u00f6z g\u00f6ze gelmeyi, ihtiya\u00e7lar\u0131n\u0131 g\u00f6r\u00fcp dokunarak almay\u0131 tercih ediyor olmas\u0131ndan, y\u00fczlerindeki tebess\u00fcmden mutluyuz.\u201d dedi. \u00c7ukurova \u00dcniversitesi […]<\/p>\n","protected":false},"author":2,"featured_media":73397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-73377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem"],"views":134,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/73377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=73377"}],"version-history":[{"count":0,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/73377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/73397"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=73377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=73377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=73377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}