T\u00fcrkiye’nin narenciye \u00fcretiminin y\u00fczde 55’nin kar\u015f\u0131land\u0131\u011f\u0131 Mersin’de, 4 y\u0131l aradan sonra yeniden festival heyecan\u0131 ya\u015fan\u0131yor. Bu y\u0131l 6.\u2019s\u0131 ger\u00e7ekle\u015ftirilecek olan Uluslararas\u0131 Narenciye Festivali’ne 30’a yak\u0131n \u00fclkenin kat\u0131lmas\u0131 bekleniyor.\u00a0
\nMersin Valili\u011fi koordinasyonunda B\u00fcy\u00fck\u015fehir Belediyesi, Ticaret Borsas\u0131, merkez il\u00e7e belediyeleri ve \u00e7ok say\u0131da kurulu\u015fun deste\u011fiyle d\u00fczenlenecek olan Uluslararas\u0131 Mersin Narenciye Festivali, bu y\u0131l 17-18 Kas\u0131m tarihleri aras\u0131nda Adnan Menderes Bulvar\u0131 \u00fczerindeki K\u00fclt\u00fcr Park’ta ger\u00e7ekle\u015ftirilecek.\u00a0
\nSon olarak 2014 y\u0131l\u0131 Kas\u0131m ay\u0131nda yap\u0131lan festivalin tan\u0131t\u0131m toplant\u0131s\u0131nda konu\u015fan Vali Ali \u0130hsan Su, Mersin’in, narenciye festivali d\u00fczenleyerek do\u011fru bir tercih yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Mersin’in, T\u00fcrkiye’nin en \u00f6nemli narenciye \u00fcreticisi konumunda oldu\u011funu vurgulayan Su, “Rakamlar\u0131 bakt\u0131\u011f\u0131m\u0131zda bizim tar\u0131mdaki marka de\u011ferimizin en \u00f6nemli unsurunu narenciye olu\u015fturuyor. Mersin’in tar\u0131mdaki marka de\u011feri narenciyedir. Bu bak\u0131mdan \u00f6ncelikle festivalin narenciye festivali olarak d\u00fczenlenmesi do\u011fru bir tercihtir. Bunun yan\u0131nda her ilin mutlaka yapmas\u0131 gereken hususlardan biri de marka de\u011ferler olu\u015fturmakt\u0131r. Bir \u00e7ok \u00fcr\u00fcn ve \u00fcretiminiz olabilir, ama bunlar\u0131 e\u011fer bir markaya d\u00f6n\u00fc\u015ft\u00fcremezseniz, pazarlama imkan\u0131n\u0131z pek olmuyor. Marka de\u011feri olmak \u00fcr\u00fcne de de\u011fer kat\u0131yor. Bu bak\u0131mdan biz de ilimizde markalar olu\u015fturmak zorunday\u0131z. Bunlardan biri de narenciyedir” dedi.\u00a0<\/p>\n
Marka olu\u015fturman\u0131n yolunun da tan\u0131t\u0131mdan ge\u00e7ti\u011fine i\u015faret eden Su, “Sahip oldu\u011funuz de\u011ferleri d\u00fcnyaya, insanlara tan\u0131tamam\u0131\u015fsan\u0131z bir h\u00fckm\u00fc olmaz. O bak\u0131mdan tan\u0131t\u0131m \u00f6nemli. Bu festival ile hem narenciyemizi tan\u0131taca\u011f\u0131z hem de gelen konuklara \u015fehrimizi tan\u0131taca\u011f\u0131z” ifadelerini kulland\u0131.\u00a0
\n“Festivaller, kentimizin bilinirli\u011fi ve marka de\u011feri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r”\u00a0
\nMersin B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Burhanettin Kocamaz, insanl\u0131\u011f\u0131n ilk yerle\u015fim b\u00f6lgelerinden birisi olan Mersin’in, uygarl\u0131\u011fa kucak a\u00e7m\u0131\u015f, antik d\u00fcnyan\u0131n en \u00f6nemli liman kentleri aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 belirtti. T\u00fcrkiye’nin 10. b\u00fcy\u00fck kenti olan Mersin’in, tar\u0131m, sanayi, lojistik, teknoloji, serbest b\u00f6lge, liman ve turizm de\u011ferleri ile \u00f6nemli bir kalk\u0131nma potansiyeline sahip oldu\u011funu ifade eden Kocamaz, “Ayr\u0131ca son y\u0131llarda kazand\u0131\u011f\u0131 spor kenti, engelsiz kent, \u00e7ocuk dostu kent, ya\u015fl\u0131 dostu kent, hayvan dostu kent kimlikleri ile de ulusal ve uluslararas\u0131 platformlarda \u00f6ne \u00e7\u0131kmay\u0131 ba\u015farm\u0131\u015ft\u0131r. Bu ba\u011flamda Mersin’de ger\u00e7ekle\u015ftirdi\u011fimiz festivaller, kentimizin bilinirli\u011fi ve marka de\u011feri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. \u0130limiz genelinde ve il\u00e7elerimizde d\u00fczenlenen festivallerinin konusu da Mersin’in tar\u0131m kenti kimli\u011fini vurgu yapmaktad\u0131r. \u00c7\u00fcnk\u00fc Mersin, bitiksel \u00fcretimde T\u00fcrkiye’de ikinci s\u0131rada yer alarak \u00f6rt\u00fc alt\u0131 meyve \u00fcretimindeki y\u00fczde 67’lik pay\u0131 ile a\u00e7\u0131k ara \u00f6ndedir. Muz \u00fcretiminde y\u00fczde 75, \u00e7ilekte y\u00fczde 35, limonda y\u00fczde 56’l\u0131k pay\u0131 ile T\u00fcrkiye birincisidir. \u00dclkemizde portakal \u00fcretiminin y\u00fczde 15’ni, mandalina \u00fcretiminin de y\u00fczde 14’n\u00fc kar\u015f\u0131lamaktad\u0131r. Narenciye bizim i\u00e7in sadece ekonomiye y\u00f6n veren bir g\u00fc\u00e7 de\u011fil, bu topraklarda nesilden nesile aktar\u0131lan bir k\u00fclt\u00fcr\u00a0
\nde\u011feridir” diye konu\u015ftu.\u00a0<\/p>\n
“Mersin narenciyenin ba\u015fkentidir”
\n\u00a0
\nFestival Y\u00fcr\u00fctme Kurulu ve Mersin Ticaret Borsas\u0131 Ba\u015fkan\u0131 Abdullah \u00d6zdemir ise T\u00fcrkiye’nin ya\u015f meyve ihracat\u0131n\u0131n y\u00fczde 62’sini olu\u015fturan narenciyenin, Mersin tar\u0131m\u0131n\u0131n ana omurgas\u0131 oldu\u011funu s\u00f6yledi. Narenciyenin, Mersin’in ya\u015f meyve \u00fcretiminin yakla\u015f\u0131k yar\u0131s\u0131n\u0131, ihracat\u0131n\u0131n da y\u00fczde 80’ni olu\u015fturdu\u011funu kaydeden \u00d6zdemir, \u015fu bilgileri verdi; “T\u00fcrkiye’nin narenciye \u00fcretiminin y\u00fczde 55’ni, ihracat\u0131n\u0131 da y\u00fczde 35’ni Mersin yap\u0131yor. Mersin’den yap\u0131lan ihracat\u0131n be\u015fte biri narenciye ihracat\u0131d\u0131r. Mersin narenciyenin ba\u015fkentidir. Rize i\u00e7in \u00e7ay, Ordu ve Giresun i\u00e7in f\u0131nd\u0131k, Malatya i\u00e7in kay\u0131s\u0131 ne ise Mersin i\u00e7in narenciye odur. Bu ger\u00e7ekten hareket ederek festivali 2010 y\u0131l\u0131nda yaparken Mersin i\u00e7in, Mersinliler i\u00e7in ve narenciye i\u00e7in u\u011fra\u015ft\u0131k. 5 y\u0131l boyunca ba\u015far\u0131l\u0131 organizasyonlar ger\u00e7ekle\u015ftirdik. Bug\u00fcn ise b\u0131rakt\u0131\u011f\u0131m\u0131z yerden devam ediyor olman\u0131n heyecan\u0131n\u0131 ya\u015f\u0131yoruz. Bu festival kentimiz i\u00e7in \u00e7ok \u00f6nemli bir f\u0131rsat. Amac\u0131m\u0131z Mersin’in g\u00fcler y\u00fcz\u00fcn\u00fc t\u00fcm d\u00fcnyaya g\u00f6stermek, t\u00fcm de\u011ferlerini el ele vererek yans\u0131tmak, turizm potansiyelini harekete ge\u00e7irmek, kentimize festival bilincini a\u015f\u0131lamak.”\u00a0
\nFestivalin narenciye i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulayan \u00d6zdemir, \u00fcreticilerin zor \u015fartlar \u00fcretim yapt\u0131\u011f\u0131n\u0131, ihracat\u00e7\u0131lar\u0131n da uluslararas\u0131 pazarlarda m\u00fccadele etti\u011fini belirterek, “Narenciyede i\u00e7 t\u00fcketim ve ihracat toplam\u0131 \u00fcretim seviyemizin alt\u0131nda kal\u0131yor. S\u0131k\u0131nt\u0131m\u0131z t\u00fcketim taraf\u0131nda. Narenciye t\u00fcketimini artt\u0131rmak zorunday\u0131z. Festivalimiz, t\u00fcketimin artt\u0131r\u0131lmas\u0131 noktas\u0131nda bir f\u0131rsatt\u0131r. Bu y\u0131l olduk\u00e7a g\u00f6rkemli bir festival bizleri bekliyor. T\u00fcrkiye’de hi\u00e7bir festivalde \u00fcr\u00fcn\u00fcn kendisi s\u00fcsleme arac\u0131 olarak kullan\u0131lm\u0131yor. 70 d\u00f6n\u00fcml\u00fck festival alan\u0131nda sadece narenciye \u00fcr\u00fcnleri kullanarak yap\u0131lan s\u00fcslemeler olacak. 30 \u00fclkeden 700 g\u00f6steri sanat\u00e7\u0131s\u0131 festivale renk katacak. A\u00e7\u0131lacak olan stantlarla adeta bir a\u00e7\u0131k hava fuar\u0131 kurulacak” dedi.\u00a0
\nKat\u0131l\u0131mc\u0131lar, toplant\u0131n\u0131n ard\u0131ndan Yeni\u015fehir Fuar Alan\u0131’ndaki fig\u00fcr s\u00fcslemelerinin yap\u0131ld\u0131\u011f\u0131 alan\u0131 ziyaret etti.\u00a0<\/p>\n
\u0130HA<\/p>\n","protected":false},"excerpt":{"rendered":"
Kentte son olarak 2014 y\u0131l\u0131 Kas\u0131m ay\u0131nda 5.’si ger\u00e7ekle\u015ftirilen Uluslararas\u0131 Narenciye Festivali, 4 y\u0131l aradan sonra bu y\u0131l 17-18 Kas\u0131m tarihleri aras\u0131nda 30 \u00fclkeden 700 g\u00f6steri sanat\u00e7\u0131s\u0131n\u0131n kat\u0131l\u0131m\u0131 ile yap\u0131lacak. Vali Ali \u0130hsan Su, “Mersin’in tar\u0131mdaki marka de\u011feri narenciyedir.” dedi. B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Burhanettin Kocamaz ise “Festivaller, kentimizin bilinirli\u011fi ve marka de\u011feri a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.” ifadelerini kulland\u0131.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2973","post","type-post","status-publish","format-standard","hentry"],"views":20,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/2973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=2973"}],"version-history":[{"count":0,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/2973\/revisions"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=2973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=2973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=2973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}