![\"\"](\"http:\/\/mersingazetesi.com\/wp-content\/uploads\/2026\/09\/FB_IMG_1788984535591.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Opet – Fikret \u00d6zt\u00fcrk: \u201c9 sene \u00f6\u011fretmenlik yapt\u0131m ama o y\u0131llarda bir yandan da ticaretle u\u011fra\u015fmaya ba\u015flam\u0131\u015ft\u0131m.\u201d<\/p>\n
\u201cE\u015fime dedim ki sen \u00f6\u011fretmenli\u011fe devam et, ben ayr\u0131l\u0131p ticarete girece\u011fim.\u201d<\/p>\n
\u201cSonra \u00f6\u011fretmenlikten istifa ettim ve ticaret hayat\u0131na ge\u00e7tim.\u201d<\/p>\n
\u201c1978\u2019de Mersin\u2019de madeni ya\u011f d\u00fckkan\u0131 a\u00e7t\u0131m.\u201d<\/p>\n
\u0130lk i\u015fimiz buydu.<\/p>\n
\u201cSonra akaryak\u0131t i\u015fine girdik.
\n\u0130stasyon say\u0131m\u0131z yava\u015f yava\u015f artt\u0131.\u201d<\/p>\n
\u201cBir d\u00f6nem Mersin\u2019de 10-15 civar\u0131nda istasyona ula\u015ft\u0131k.\u201d<\/p>\n
\u201cMadeni ya\u011f taraf\u0131nda da T\u00fcrkiye\u2019nin en b\u00fcy\u00fck distrib\u00fct\u00f6rlerinden biri haline geldik.\u201d<\/p>\n
Bir noktadan sonra Mersin bize dar gelmeye ba\u015flad\u0131.<\/p>\n
Dedim ki art\u0131k \u0130stanbul\u2019a gitmemiz gerekiyor.<\/p>\n
E\u015fimi de ikna ettim.
\n\u0130stanbul\u2019a geldik.<\/p>\n
\u0130stanbul\u2019a geldikten sonra da\u011f\u0131t\u0131m \u015firketi nas\u0131l kurulur diye ara\u015ft\u0131rmaya ba\u015flad\u0131m.<\/p>\n
Yakla\u015f\u0131k 6 ay ara\u015ft\u0131rd\u0131m.<\/p>\n
1992 y\u0131l\u0131n\u0131n sonunda Opet Akaryak\u0131t Da\u011f\u0131t\u0131m \u015eirketi\u2019ni kurduk.<\/p>\n
Opet\u2019i kurduk ama sermayemiz s\u0131n\u0131rl\u0131yd\u0131.<\/p>\n
\u0130stanbul\u2019da, Ankara\u2019da istasyon a\u00e7acak kadar param\u0131z yoktu.<\/p>\n
K\u00f6ylerden ba\u015flad\u0131k.
\n\u00c7\u00fcnk\u00fc k\u00f6y istasyonlar\u0131n\u0131n maliyeti d\u00fc\u015f\u00fckt\u00fc.<\/p>\n
Sat\u0131\u015f\u0131 da d\u00fc\u015f\u00fckt\u00fc ama bizim sermayemize uygundu.<\/p>\n
K\u00f6y k\u00f6y istasyon a\u00e7t\u0131k.
\nSonra kasabalara ge\u00e7tik.
\nOradan \u015fehirlere do\u011fru b\u00fcy\u00fcd\u00fck.<\/p>\n
Opet\u2019i yeni kurdu\u011fumuz d\u00f6nemde BP\u2019nin pazarlama m\u00fcd\u00fcrlerinden biri geldi.<\/p>\n
Hay\u0131rl\u0131 olsun, da\u011f\u0131t\u0131m \u015firketi kurmu\u015fsun dedi.
\nHedefin ne diye sordu.<\/p>\n
Ben de k\u00f6ylerde istasyon a\u00e7aca\u011f\u0131m dedim.<\/p>\n
Tabii bunu s\u00f6yleyince adam g\u00fcld\u00fc.<\/p>\n
Onlar\u0131n hedefi b\u00fcy\u00fck\u015fehirlerde b\u00fcy\u00fcmekti.<\/p>\n
Ben de sizin politikan\u0131z do\u011fru ama benim sermayem yok dedim.<\/p>\n
Onun i\u00e7in kendi param\u0131za g\u00f6re hareket ettik.
\nK\u00f6ylerden ba\u015flayarak b\u00fcy\u00fcd\u00fck.<\/p>\n
Opet\u2019i ilk kurdu\u011fumuzda b\u00fcy\u00fck \u015firketler bizi \u00e7ok ciddiye alm\u0131yordu.
\nK\u00fc\u00e7\u00fck g\u00f6r\u00fcyorlard\u0131.<\/p>\n
Biz \u00e7al\u0131\u015fmaya devam ettik.<\/p>\n
1992\u2019den 2002\u2019ye kadar pazar pay\u0131m\u0131z yakla\u015f\u0131k y\u00fczde 10\u2019a ula\u015ft\u0131.<\/p>\n
Sonra bakt\u0131lar ki h\u0131zl\u0131 b\u00fcy\u00fcyoruz.
\nBu defa bizi rakip olarak g\u00f6rmeye ba\u015flad\u0131lar.<\/p>\n
Bir s\u00fcre sonra Ko\u00e7 Grubundan ortakl\u0131k teklifi geldi.<\/p>\n
Bizi 6-8 ay kadar incelemi\u015fler, ara\u015ft\u0131rm\u0131\u015flar.<\/p>\n
Ben ba\u015ftan, sat\u0131n almak istiyorsan\u0131z hi\u00e7 konu\u015fmayal\u0131m diye s\u00f6yledim.<\/p>\n
Ortak olmak istiyorsan\u0131z tek \u015fart\u0131m var.
\nY\u00fczde 50-50 olacak.
\nBunun d\u0131\u015f\u0131nda herhangi bir ortakl\u0131\u011f\u0131 konu\u015fmam dedim.<\/p>\n
Kabul ettiler, rakamda da anla\u015ft\u0131k ve ortak olduk.<\/p>\n
Ben kendimi s\u0131f\u0131rdan gelmi\u015f bir Anadolu \u00e7ocu\u011fu olarak g\u00f6r\u00fcyorum.<\/p>\n
\u00d6\u011fretmenlikten ayr\u0131ld\u0131m.
\nMersin\u2019de k\u00fc\u00e7\u00fck bir d\u00fckkan a\u00e7t\u0131m.
\nK\u00f6y istasyonlar\u0131ndan ba\u015flad\u0131m.
\nY\u0131llarca banka kredileriyle b\u00fcy\u00fcd\u00fcm.<\/p>\n
Sonunda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck gruplar\u0131ndan Ko\u00e7\u2019la y\u00fczde 50 ortakl\u0131k yapt\u0131m.<\/p>\n
Opet\u2019i kurdu\u011fumuz g\u00fcnden Ko\u00e7 ortakl\u0131\u011f\u0131na kadar s\u00fcrekli banka kredisi kulland\u0131k.<\/p>\n
\u00c7\u00fcnk\u00fc sermayen s\u0131n\u0131rl\u0131ysa b\u00fcy\u00fcmek i\u00e7in risk almak zorundas\u0131n.<\/p>\n
Ben sadece cebimdeki pe\u015fin parayla i\u015f yapar\u0131m dersen \u00e7ok zor b\u00fcy\u00fcrs\u00fcn.
\nBenim ticaret anlay\u0131\u015f\u0131m buydu.<\/p>\n
Ben i\u015fe ba\u015flad\u0131\u011f\u0131mda y\u00fczlerce istasyon kuraca\u011f\u0131m, uluslararas\u0131 \u015firketlere kafa tutaca\u011f\u0131m diye bir hayalim yoktu.<\/p>\n
Zaten o g\u00fcn gidip b\u00f6yle bir hedef a\u00e7\u0131klad\u0131\u011f\u0131n\u0131z anda sizi daha b\u00fcy\u00fcmeden yok ederlerdi.<\/p>\n
Biz kendi yolumuzu \u00e7izdik.
\nSessizce b\u00fcy\u00fcd\u00fck.
\n\u0130\u015f b\u00fcy\u00fcd\u00fck\u00e7e hedefimizi de b\u00fcy\u00fctt\u00fck\u2026<\/p>\n
Bug\u00fcnlere kadar da geldik.
\nOpet \ud83c\uddf9\ud83c\uddf7\ud83d\udc4f\ud83c\uddf9\ud83c\uddf7<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Opet – Fikret \u00d6zt\u00fcrk: \u201c9 sene \u00f6\u011fretmenlik yapt\u0131m ama o y\u0131llarda bir yandan da ticaretle u\u011fra\u015fmaya ba\u015flam\u0131\u015ft\u0131m.\u201d \u201cE\u015fime dedim ki sen \u00f6\u011fretmenli\u011fe devam et, ben ayr\u0131l\u0131p ticarete girece\u011fim.\u201d \u201cSonra \u00f6\u011fretmenlikten istifa ettim ve ticaret hayat\u0131na ge\u00e7tim.\u201d \u201c1978\u2019de Mersin\u2019de madeni ya\u011f d\u00fckkan\u0131 a\u00e7t\u0131m.\u201d \u0130lk i\u015fimiz buydu. \u201cSonra akaryak\u0131t i\u015fine girdik. \u0130stasyon say\u0131m\u0131z yava\u015f yava\u015f artt\u0131.\u201d \u201cBir […]<\/p>\n","protected":false},"author":24,"featured_media":141130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-143160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okuyucu-mektubu"],"views":315,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/143160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=143160"}],"version-history":[{"count":2,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/143160\/revisions"}],"predecessor-version":[{"id":143240,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/143160\/revisions\/143240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/141130"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=143160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=143160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=143160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}