Mersin B\u00fcy\u00fck\u015fehir Belediyesi; kentin tar\u0131msal ve k\u00fclt\u00fcrel de\u011ferlerini korumak, yerel \u00fcr\u00fcnleri markala\u015ft\u0131rmak ve \u00fcreticilerin ekonomik anlamda kazanc\u0131n\u0131 art\u0131rmak amac\u0131yla co\u011frafi i\u015faret \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131 b\u00fcnyesinde Mersin’in 13 il\u00e7esinde yap\u0131lan \u00e7al\u0131\u015fmalarda; kente \u00f6zg\u00fc olan ve y\u0131llard\u0131r \u00fcretilen \u00fcr\u00fcnler belirlenerek, T\u00fcrk Patent ve Marka Kurumu nezdinde tescil s\u00fcre\u00e7leri y\u00fcr\u00fct\u00fcl\u00fcyor. Mersin B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan yap\u0131lan ba\u015fvuru sonucu G\u00fclnar Ku\u015f \u00dcz\u00fcm\u00fc 2024 y\u0131l\u0131nda co\u011frafi i\u015faret tescili ald\u0131. Bozyaz\u0131 G\u00f6levezi ve Mersin Siyah \u0130nciri i\u00e7in de 2026 y\u0131l\u0131 i\u00e7erisinde tescil ba\u015fvurusunda bulunuldu. Bu \u00fcr\u00fcnler haricinde Leklek Fasulyesi, Pir\u00f6merli Nergizi ve Gravga Eri\u011fi i\u00e7in ise ilgili \u00fcniversite ve enstit\u00fclerde analiz \u00e7al\u0131\u015fmalar\u0131 s\u00fcr\u00fcyor. Analizlerin sonucunda, bu \u00fcr\u00fcnler i\u00e7in de T\u00fcrk Patent ve Marka Kurumu’na ba\u015fvuru ger\u00e7ekle\u015ftirilecek. Mersinden Kad\u0131n Kooperatifi taraf\u0131ndan yap\u0131lan Kan Portakal\u0131 ba\u015fvurusu da yine 2024 y\u0131l\u0131nda tescillendi.<\/p>\n
<\/p>\n
Co\u011frafi i\u015faret tescili \u00fcr\u00fcnler, Mersin’in marka de\u011ferini art\u0131r\u0131yor<\/strong><\/p>\n Mersin B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131, kentin sahip oldu\u011fu tar\u0131msal zenginlikleri koruyarak gelece\u011fe ta\u015f\u0131mak ve Mersin’in yerel \u00fcr\u00fcnlerini ulusal \u00f6l\u00e7ekte g\u00fc\u00e7l\u00fc markalara d\u00f6n\u00fc\u015ft\u00fcrmek amac\u0131yla kapsaml\u0131 \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Kentin tar\u0131msal kimli\u011finin g\u00fc\u00e7lendirilmesi ve Mersin’e \u00f6zg\u00fc \u00fcr\u00fcnlerin katma de\u011ferinin art\u0131r\u0131lmas\u0131 hedefiyle s\u00fcrd\u00fcr\u00fclen co\u011frafi i\u015faret \u00e7al\u0131\u015fmalar\u0131, ayn\u0131 zamanda \u00fcreticilerin eme\u011finin korunmas\u0131na ve yerel ekonominin g\u00fc\u00e7lendirilmesine de katk\u0131 sunuyor.<\/p>\n <\/p>\n T\u00fcketicilerin sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn kayna\u011f\u0131, \u00fcretim y\u00f6ntemi ve karakteristik \u00f6zellikleri hakk\u0131nda g\u00fcvenilir bilgiye ula\u015fma beklentisi, co\u011frafi i\u015faretleri yaln\u0131zca bir tescil belgesi olmaktan \u00e7\u0131kararak, kentlerin markala\u015fmas\u0131nda \u00f6nemli bir ara\u00e7 haline getiriyor. Co\u011frafi i\u015faret tescili \u00fcr\u00fcnlerin \u00f6zg\u00fcn \u00f6zelliklerinin korunmas\u0131n\u0131n yan\u0131 s\u0131ra; k\u0131rsal kalk\u0131nmaya, yerel ekonominin g\u00fc\u00e7lendirilmesine, gastronomi turizminin geli\u015fmesine, kad\u0131n eme\u011finin de\u011ferlendirilmesine ve Mersin’in k\u00fclt\u00fcrel miras\u0131n\u0131n gelecek ku\u015faklara aktar\u0131lmas\u0131na katk\u0131 sa\u011fl\u0131yor.<\/p>\n <\/p>\n Kente \u00f6zg\u00fc \u00fcr\u00fcnlerin t\u00fcm \u00f6zellikleri titizlikle inceleniyor<\/strong><\/p>\n Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar kapsam\u0131nda Mersin’in 13 il\u00e7esinde \u00fcreticilerle g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirilerek, kentin tar\u0131msal kimli\u011fini yans\u0131tan \u00fcr\u00fcnler titizlikle belirleniyor. En az 50 y\u0131ld\u0131r \u00fcretilen, Mersin’e \u00f6zg\u00fc nitelikler ta\u015f\u0131yan ve kentin iklimi ile co\u011frafi ko\u015fullar\u0131n\u0131n karakteristik \u00f6zelliklerini \u015fekillendirdi\u011fi \u00fcr\u00fcnler tespit edilerek, tescil s\u00fcrecine haz\u0131rlan\u0131yor. \u00dcr\u00fcnlerin \u00fcretim \u00f6zellikleri, yeti\u015ftirme ko\u015fullar\u0131 ve y\u00f6reyle olan ba\u011f\u0131 ara\u015ft\u0131r\u0131larak, Mersin’in sahip oldu\u011fu yerel de\u011ferlerin birer tar\u0131msal markaya d\u00f6n\u00fc\u015fmesi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcl\u00fcyor. Saha \u00e7al\u0131\u015fmalar\u0131ndan elde edilen veriler; kamu kurumlar\u0131, ara\u015ft\u0131rma enstit\u00fcleri ve \u00fcniversiteler taraf\u0131ndan ger\u00e7ekle\u015ftirilen analizlerle destekleniyor. Haz\u0131rlanan bilgi ve belgeler do\u011frultusunda T\u00fcrk Patent ve Marka Kurumu’na ba\u015fvuru yap\u0131l\u0131rken, tescil s\u00fcreci boyunca gerekli \u00e7al\u0131\u015fmalar ve ba\u015fvurular B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan takip ediliyor.<\/p>\n <\/p>\n Durmaz: “Co\u011frafi i\u015faret tescili ile yerel \u00fcr\u00fcnleri nesilden nesile aktar\u0131yoruz”<\/strong><\/p>\n G\u00fcn\u00fcm\u00fczde t\u00fcketicilerin sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin kayna\u011f\u0131n\u0131, karakteristik \u00f6zelliklerini, hangi co\u011frafyada yeti\u015fti\u011fini bilgi ve belge olarak g\u00f6rmek istedi\u011fini belirten Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131 Bitkisel Destekleme \u015eube M\u00fcd\u00fcr\u00fc Zeynep Durmaz, co\u011frafi i\u015faretli \u00fcr\u00fcnlere dair \u00e7al\u0131\u015fmalar\u0131n kapsam\u0131ndan s\u00f6z etti. Co\u011frafi i\u015faretlerin yerel \u00fcr\u00fcnlerin korunmas\u0131, \u00fcr\u00fcnlerin nesilden nesile aktar\u0131lmas\u0131 ve ekonomik de\u011ferinin g\u00fc\u00e7lendirilmesi gibi ama\u00e7lar ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade eden Durmaz,\u00a0“Mersin’in 13 il\u00e7esinde \u00fcreticilerle g\u00f6r\u00fc\u015fmeler yap\u0131larak; o b\u00f6lgede yeti\u015fen \u00fcr\u00fcnler, o co\u011frafyada, o iklim ve topra\u011fa uygun \u00e7e\u015fitler belirleniyor. Daha sonra bu \u00fcr\u00fcnlere, ilgili \u00fcniversitelerde ve enstit\u00fclerde gerekli analiz i\u015flemleri yap\u0131l\u0131yor. Bu analiz sonucunda da T\u00fcrk Patent ve Marka Kurumu’na ba\u015fvuruda bulunuyoruz”<\/strong>\u00a0dedi.<\/p>\n <\/p>\n G\u00fclnar Ku\u015f \u00dcz\u00fcm\u00fc ve Kan Portakal\u0131, Mersin’in tescilli \u00fcr\u00fcnleri oldu<\/strong><\/p>\n T\u00fcrk Patent ve Marka Kurumu’nda gerekli incelemelerin yap\u0131lmas\u0131yla tescil i\u015flemlerinin y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc dile getiren Durmaz,\u00a0“Tescil sonras\u0131nda her y\u0131l d\u00fczenli olarak bu \u00fcr\u00fcnleri \u00fcreten ki\u015fi ve i\u015fletmeler, denetim komisyonu taraf\u0131ndan denetleniyor.\u00a0 Bu denetimlerde tescil belgesine g\u00f6re \u00fcr\u00fcnlerin \u00fcretim metodu, hammadde, co\u011frafi s\u0131n\u0131r gibi \u00f6zellikler dikkate al\u0131n\u0131yor. Mersin B\u00fcy\u00fck\u015fehir Belediyesi olarak G\u00fclnar Ku\u015f \u00dcz\u00fcm\u00fc’ne co\u011frafi i\u015faret tescil ba\u015fvurusunda bulunduk. Bu \u00fcr\u00fcn\u00fcn tescili 2024 y\u0131l\u0131nda ger\u00e7ekle\u015fti. Mersinden Kad\u0131n Kooperatifi taraf\u0131ndan yap\u0131lan Kan Portakal\u0131 ba\u015fvurusu da yine 2024 y\u0131l\u0131nda tescillendi”<\/strong>\u00a0ifadelerini kulland\u0131.<\/p>\n <\/p>\n Yeni tescil i\u015flemleri i\u00e7in analizler s\u00fcr\u00fcyor<\/strong><\/p>\n Kendine \u00f6zg\u00fc \u00f6zellikleri ile kentin markas\u0131 haline gelen bir\u00e7ok \u00fcr\u00fcn\u00fcn tescili i\u00e7in \u00e7al\u0131\u015fmalar\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6zlerine ekleyen Durmaz,\u00a0“Bozyaz\u0131 G\u00f6levezi ve Mersin Siyah \u0130nciri i\u00e7in de bu y\u0131l i\u00e7erisinde tescil ba\u015fvurusunda bulunduk ve s\u00fcre\u00e7 devam ediyor. Bu \u00fcr\u00fcnler haricinde Leklek Fasulyesi, Pir\u00f6merli Nergizi ve Gravga Eri\u011fi i\u00e7in ise ilgili \u00fcniversite ve enstit\u00fclerde analiz \u00e7al\u0131\u015fmalar\u0131 s\u00fcr\u00fcyor. Analizlerin sonucunda, bu \u00fcr\u00fcnler i\u00e7in de T\u00fcrk Patent ve Marka Kurumu’na ba\u015fvuru ger\u00e7ekle\u015ftirilecek”<\/strong>\u00a0diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":" Mersin B\u00fcy\u00fck\u015fehir Belediyesi; kentin tar\u0131msal ve k\u00fclt\u00fcrel de\u011ferlerini korumak, yerel \u00fcr\u00fcnleri markala\u015ft\u0131rmak ve \u00fcreticilerin ekonomik anlamda kazanc\u0131n\u0131 art\u0131rmak amac\u0131yla co\u011frafi i\u015faret \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131 b\u00fcnyesinde Mersin’in 13 il\u00e7esinde yap\u0131lan \u00e7al\u0131\u015fmalarda; kente \u00f6zg\u00fc olan ve y\u0131llard\u0131r \u00fcretilen \u00fcr\u00fcnler belirlenerek, T\u00fcrk Patent ve Marka Kurumu nezdinde tescil s\u00fcre\u00e7leri y\u00fcr\u00fct\u00fcl\u00fcyor. Mersin B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan yap\u0131lan […]<\/p>\n","protected":false},"author":2,"featured_media":142557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-142556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"views":48,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/142556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=142556"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/142556\/revisions"}],"predecessor-version":[{"id":142558,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/142556\/revisions\/142558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/142557"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=142556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=142556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=142556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}