{"id":141882,"date":"2026-08-26T16:57:02","date_gmt":"2026-08-26T13:57:02","guid":{"rendered":"https:\/\/mersingazetesi.com\/?p=141882"},"modified":"2026-08-26T16:57:02","modified_gmt":"2026-08-26T13:57:02","slug":"mersinde-her-dort-isletmeden-ucunun-internette-gidilecek-adresi-yok","status":"publish","type":"post","link":"https:\/\/mersingazetesi.com\/index.php\/2026\/08\/26\/mersinde-her-dort-isletmeden-ucunun-internette-gidilecek-adresi-yok\/","title":{"rendered":"Mersin&#8217;de her d\u00f6rt i\u015fletmeden \u00fc\u00e7\u00fcn\u00fcn internette gidilecek adresi yok"},"content":{"rendered":"<div class=\"container\">\n<p class=\"lead text-lg-start text-dark my-2 description\">Mersin\u2019de i\u015fletmelerin internetteki dijital varl\u0131\u011f\u0131na ili\u015fkin \u00e7arp\u0131c\u0131 bir tablo ortaya \u00e7\u0131kt\u0131. Dijital ajans Nixeny Dijital taraf\u0131ndan y\u00fcr\u00fct\u00fclen &#8220;Mersin \/ State of Digital 2026&#8221; ba\u015fl\u0131kl\u0131 13 il\u00e7ede 72 farkl\u0131 i\u015f kolundaki 19.615 aktif i\u015fletmeyi kapsayan ara\u015ft\u0131rma, \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya koydu. Kent genelinde i\u015fetmelerin y\u00fczde 75,7\u2019sinin bir web sitesinin bulunmad\u0131\u011f\u0131 ortaya \u00e7\u0131karken t\u00fcketiciler firmay\u0131 bulsa bile gidebilecekleri bir adresi bulunmuyor.<\/p>\n<\/div>\n<div class=\"bg-light py-1\">\n<div class=\"container d-flex justify-content-between align-items-center\">\n<div class=\"meta-author\">\n<p>\u0130\u015fletmelerin Google profillerindeki dijital adreslerini s\u0131n\u0131fland\u0131ran ve 4.167 alan ad\u0131n\u0131 teknik denetimden ge\u00e7iren ara\u015ft\u0131rman\u0131n ana bulgusu, kentteki her d\u00f6rt i\u015fletmeden \u00fc\u00e7\u00fcn\u00fcn (y\u00fczde 75,7) ba\u011f\u0131ms\u0131z bir web sitesine sahip olmad\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi. Toplam 14.842 i\u015fletmenin Google profilinde kendine ait bir web adresi bulunmazken, 13.294 i\u015fletmenin profiline hi\u00e7bir ba\u011flant\u0131 eklemedi\u011fi tespit edildi. 1.548 i\u015fletmenin ise kendi alan ad\u0131 yerine \u00fc\u00e7\u00fcnc\u00fc taraf platformlar\u0131 kulland\u0131\u011f\u0131 anla\u015f\u0131ld\u0131; bu i\u015fletmelerin 775&#8217;i Instagram profilini, 165&#8217;i Sahibinden ilan\u0131n\u0131, 21&#8217;i ise do\u011frudan WhatsApp ileti\u015fim ba\u011flant\u0131s\u0131n\u0131 dijital adres olarak tan\u0131mlad\u0131.<\/p>\n<h2><strong>Dijitalle\u015fmede il\u00e7eler aras\u0131nda \u00fc\u00e7 kat fark var<\/strong><\/h2>\n<p>Ara\u015ft\u0131rma verileri, ba\u011f\u0131ms\u0131z web sitesi sahipli\u011finin il\u00e7eler aras\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6sterdi\u011fini ortaya koydu. Kent geneli ortalamas\u0131n\u0131n y\u00fczde 24,3 seviyesinde kald\u0131\u011f\u0131 Mersin&#8217;de, 4.106 i\u015fletmenin tarand\u0131\u011f\u0131 Akdeniz il\u00e7esi y\u00fczde 37&#8217;lik oranla zirvede yer ald\u0131. Akdeniz&#8217;i s\u0131ras\u0131yla Yeni\u015fehir (y\u00fczde 33,4), Mezitli (y\u00fczde 29,7), Tarsus (y\u00fczde 20,5) ve Silifke (y\u00fczde 14,7) takip ederken, Mut il\u00e7esinde 969 i\u015fletme aras\u0131nda kendi sitesine sahip olanlar\u0131n oran\u0131 y\u00fczde 10,5&#8217;te kald\u0131.<\/p>\n<p>Sekt\u00f6rel bazda yap\u0131lan incelemeler ise m\u00fc\u015fteri kitlesine ba\u011fl\u0131 olarak u\u00e7urumu daha da derinle\u015ftirdi. M\u00fc\u015fterisi kent veya \u00fclke d\u0131\u015f\u0131nda olan g\u00fcmr\u00fck m\u00fc\u015favirli\u011fi (y\u00fczde 67,9), uluslararas\u0131 nakliyat (y\u00fczde 66), otelcilik (y\u00fczde 68,8) ve yaz\u0131l\u0131m (y\u00fczde 57,7) gibi alanlarda oranlar y\u00fcksek seyrederken; m\u00fc\u015fterisi do\u011frudan sokakta olan esnaf gruplar\u0131nda b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f g\u00f6zlendi. Kendi web sitesine sahip olma oran\u0131 kuaf\u00f6rlerde y\u00fczde 4,5, f\u0131r\u0131nlarda y\u00fczde 3,2 ve eczanelerde y\u00fczde 3,1 seviyelerine kadar geriledi.<\/p>\n<h2><strong>Kay\u0131tl\u0131 g\u00f6r\u00fcnen 561 sitenin eri\u015fim s\u00fcresi dolmu\u015f<\/strong><\/h2>\n<p>\u0130nternet adresi tan\u0131mlam\u0131\u015f olman\u0131n eri\u015filebilirlik garantisi sunmad\u0131\u011f\u0131n\u0131 belirleyen teknik denetimlerde, 772 alan ad\u0131n\u0131n tarama an\u0131nda hi\u00e7bir yan\u0131t vermedi\u011fi kaydedildi. Tan\u0131ml\u0131 sitelerin 561&#8217;inin DNS kayd\u0131n\u0131n \u00e7\u00f6z\u00fcmlenmedi\u011fi, yani alan ad\u0131 s\u00fcresinin doldu\u011fu ya da terk edildi\u011fi anla\u015f\u0131ld\u0131. Ayr\u0131ca 66 sitede ziyaret\u00e7ilerin tam sayfa g\u00fcvenlik uyar\u0131s\u0131yla kar\u015f\u0131la\u015ft\u0131\u011f\u0131, 279 sitenin ise h\u00e2l\u00e2 g\u00fcvenli ba\u011flant\u0131 sa\u011flayan HTTPS protokol\u00fcne ge\u00e7medi\u011fi belirlendi.<\/p>\n<p>Aktif olarak a\u00e7\u0131labilen sitelerde de ciddi teknik eksiklikler tespit edildi. Mobil h\u0131z puan\u0131 medyan\u0131n\u0131n 100 \u00fczerinden 61 \u00e7\u0131kt\u0131\u011f\u0131 \u00e7al\u0131\u015fmada, sitelerin y\u00fczde 19,5&#8217;inin Google&#8217;\u0131n &#8220;zay\u0131f&#8221; kabul etti\u011fi e\u015fi\u011fin alt\u0131nda kald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Sitelerin y\u00fczde 66,1&#8217;inde ise arama motorlar\u0131 ve yapay zek\u00e2 asistanlar\u0131 taraf\u0131ndan veri okunmas\u0131n\u0131 sa\u011flayan yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin (structured data) hi\u00e7 bulunmad\u0131\u011f\u0131 kaydedildi.<\/p>\n<h2><strong>&#8220;T\u00fcketicinin gidece\u011fi bir adres yok&#8221;<\/strong><\/h2>\n<p>Ara\u015ft\u0131rman\u0131n s\u0131n\u0131rlar\u0131na dair de\u011ferlendirmede bulunan Nixeny Dijital kurucusu K\u0131van\u00e7 Ta\u015f\u00e7\u0131, yapt\u0131klar\u0131 \u00e7al\u0131\u015fman\u0131n bir n\u00fcfus say\u0131m\u0131 niteli\u011fi ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 belirterek, &#8220;\u00d6l\u00e7t\u00fc\u011f\u00fcm\u00fcz \u015fey, i\u015fletmenin Google profilinde bir web adresi payla\u015f\u0131p payla\u015fmad\u0131\u011f\u0131. Bir i\u015fletmenin internette hi\u00e7bir sitesi olmad\u0131\u011f\u0131n\u0131 kan\u0131tlam\u0131yoruz, profilinde g\u00f6stermedi\u011fini g\u00f6steriyoruz. Ama sonu\u00e7 t\u00fcketici a\u00e7\u0131s\u0131ndan ayn\u0131: Mersinli bir i\u015fletmeyi Google&#8217;da bulan ki\u015finin gidece\u011fi bir adres yok&#8221; ifadelerini kulland\u0131.<\/p>\n<p>Kaynak: Nixeny Dijital \u2014 Mersin \/ State of Digital 2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mersin\u2019de i\u015fletmelerin internetteki dijital varl\u0131\u011f\u0131na ili\u015fkin \u00e7arp\u0131c\u0131 bir tablo ortaya \u00e7\u0131kt\u0131. Dijital ajans Nixeny Dijital taraf\u0131ndan y\u00fcr\u00fct\u00fclen &#8220;Mersin \/ State of Digital 2026&#8221; ba\u015fl\u0131kl\u0131 13 il\u00e7ede 72 farkl\u0131 i\u015f kolundaki 19.615 aktif i\u015fletmeyi kapsayan ara\u015ft\u0131rma, \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya koydu. Kent genelinde i\u015fetmelerin y\u00fczde 75,7\u2019sinin bir web sitesinin bulunmad\u0131\u011f\u0131 ortaya \u00e7\u0131karken t\u00fcketiciler firmay\u0131 bulsa bile gidebilecekleri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":141883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-141882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"views":101,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/141882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=141882"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/141882\/revisions"}],"predecessor-version":[{"id":141884,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/141882\/revisions\/141884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/141883"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=141882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=141882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=141882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}