Mersin\u2019in sahip oldu\u011fu ekonomik potansiyelin ulusal d\u00fczeyde daha g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131k bulabilmesi i\u00e7in ortak ve b\u00fct\u00fcnl\u00fckl\u00fc bir ileti\u015fim dili \u015fart. Clean Work \u0130leti\u015fim Ajans\u0131 Ba\u015fkan\u0131 Yasemin Toklucu, kentin stratejik g\u00fcc\u00fcn\u00fcn do\u011fru anlat\u0131lamad\u0131\u011f\u0131na dikkat \u00e7ekerek, da\u011f\u0131n\u0131k s\u00f6ylemler yerine ortak bir ekonomik hik\u00e2ye olu\u015fturulmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n
Mersin\u2019in liman\u0131, serbest b\u00f6lgesi, sanayi altyap\u0131s\u0131, tar\u0131msal \u00fcretimi, lojistik avantajlar\u0131 ve d\u0131\u015f ticaret kapasitesiyle T\u00fcrkiye ekonomisinde \u00f6nemli bir yere sahip oldu\u011funu belirten Toklucu, bu g\u00fcc\u00fcn karar alma mekanizmalar\u0131nda yeterince kar\u015f\u0131l\u0131k bulmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Toklucu, \u201cMersin yaln\u0131zca potansiyel vadeden bir \u015fehir de\u011fil; bug\u00fcn \u00fcreten, istihdam sa\u011flayan ve d\u0131\u015f ticarete y\u00f6n veren g\u00fc\u00e7l\u00fc bir merkezdir. Ancak bu g\u00fcc\u00fcn ayn\u0131 \u00f6l\u00e7\u00fcde g\u00fc\u00e7l\u00fc bir anlat\u0131ya d\u00f6n\u00fc\u015fmedi\u011fini g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n
\u201c\u0130leti\u015fim, temsil g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fc\u201d<\/p>\n
Kentler aras\u0131ndaki rekabette ileti\u015fimin art\u0131k belirleyici bir unsur haline geldi\u011fini ifade eden Toklucu, altyap\u0131 ve \u00fcretim kadar bu de\u011ferlerin nas\u0131l anlat\u0131ld\u0131\u011f\u0131n\u0131n da kritik oldu\u011funu dile getirdi. Mersin\u2019in liman, tar\u0131m, sanayi, turizm ve lojistik gibi ba\u015fl\u0131klar\u0131n\u0131n birbirinden ba\u011f\u0131ms\u0131z de\u011fil, b\u00fct\u00fcnc\u00fcl bir ekonomik yap\u0131n\u0131n par\u00e7alar\u0131 oldu\u011funu vurgulayan Toklucu, \u201cBir \u015fehrin ne \u00fcretti\u011fi kadar, bunu nas\u0131l anlatt\u0131\u011f\u0131 da \u00f6nemlidir. Mersin\u2019in bu b\u00fct\u00fcnl\u00fc\u011f\u00fc daha g\u00fc\u00e7l\u00fc bir dille ortaya koymas\u0131 gerekiyor\u201d diye konu\u015ftu.<\/p>\n
Mersin\u2019in hak etti\u011fi yat\u0131r\u0131m, kaynak ve g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131 alabilmesi i\u00e7in ileti\u015fimin stratejik bir ara\u00e7 olarak kullan\u0131lmas\u0131n\u0131n zorunlu oldu\u011funu kaydeden Toklucu, \u201cHakl\u0131 talepler do\u011fru anlat\u0131lmad\u0131\u011f\u0131nda kamuoyunda yeterli kar\u015f\u0131l\u0131k bulmaz. Bu nedenle ileti\u015fim, Mersin i\u00e7in bir tan\u0131t\u0131m de\u011fil, temsil meselesidir\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cFirmalar kentin vitrini\u201d<\/p>\n
Kentte faaliyet g\u00f6steren g\u00fc\u00e7l\u00fc firmalar\u0131n yaln\u0131zca ekonomik de\u011fil, ayn\u0131 zamanda temsil de\u011feri ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7eken Toklucu, ihracat\u00e7\u0131, sanayici ve \u00fcreticilerin ba\u015far\u0131 hik\u00e2yelerinin daha g\u00f6r\u00fcn\u00fcr hale getirilmesi gerekti\u011fini s\u00f6yledi.<\/p>\n
Toklucu, \u201cMersin\u2019de sessiz ama g\u00fc\u00e7l\u00fc bir \u00fcretim var. Yat\u0131r\u0131m yapan, istihdam sa\u011flayan ve uluslararas\u0131 pazarlarda yer bulan \u00e7ok say\u0131da firma bulunuyor. Bu ba\u015far\u0131lar yaln\u0131zca kurumsal de\u011fil, ayn\u0131 zamanda kentin ekonomik g\u00fcc\u00fcn\u00fc g\u00f6steren de\u011ferlerdir\u201d dedi.<\/p>\n
Firma ba\u015far\u0131lar\u0131n\u0131n do\u011fru ileti\u015fimle aktar\u0131lmas\u0131n\u0131n \u015fehir alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirece\u011fini belirten Toklucu, bunun yat\u0131r\u0131m iklimine de olumlu katk\u0131 sundu\u011funu ifade etti.<\/p>\n
\u201cLiderlerin dili belirleyici\u201d<\/p>\n
Kentteki i\u015f d\u00fcnyas\u0131 temsilcileri, oda ba\u015fkanlar\u0131, yerel y\u00f6neticiler ve kanaat \u00f6nderlerinin kulland\u0131\u011f\u0131 dilin \u015fehir alg\u0131s\u0131n\u0131 do\u011frudan etkiledi\u011fini belirten Toklucu, lider ileti\u015fiminin \u00f6nemine dikkat \u00e7ekti.<\/p>\n
\u201cMersin yaln\u0131zca sorunlar\u0131yla an\u0131lan bir \u015fehir olmamal\u0131\u201d diyen Toklucu, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201cBu \u015fehir \u00fcretim yap\u0131yor, de\u011fer yarat\u0131yor. Elbette \u00e7\u00f6z\u00fcm bekleyen ba\u015fl\u0131klar var ancak Mersin\u2019in g\u00fc\u00e7l\u00fc y\u00f6nleri daha fazla \u00f6ne \u00e7\u0131kar\u0131lmal\u0131. Liderlerin dili bu dengeyi kurmal\u0131 ve ortak bir vizyonu yans\u0131tmal\u0131d\u0131r.\u201d<\/p>\n
\u201cOrtak ekonomik anlat\u0131 \u015fart\u201d<\/p>\n
Toklucu, Mersin\u2019in tan\u0131t\u0131m\u0131nda d\u00f6nemsel \u00e7al\u0131\u015fmalar yerine s\u00fcreklili\u011fi olan, veri temelli ve sekt\u00f6rleri birbirine ba\u011flayan bir ileti\u015fim stratejisine ihtiya\u00e7 oldu\u011funu vurgulad\u0131.<\/p>\n
\u201cMersin\u2019i par\u00e7a par\u00e7a anlatmak yeterli de\u011fil. Liman, tar\u0131m, sanayi, turizm ve lojistik tek bir ekonomik kimli\u011fin par\u00e7alar\u0131d\u0131r\u201d diyen Toklucu, ortak bir \u015fehir dilinin olu\u015fturulmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu ifade etti.<\/p>\n
Do\u011fru ileti\u015fim stratejisiyle Mersin\u2019in yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn de\u011fil, ayn\u0131 zamanda pazarl\u0131k g\u00fcc\u00fcn\u00fcn ve ulusal \u00f6l\u00e7ekteki etkisinin de artaca\u011f\u0131n\u0131 belirten Toklucu, \u201cBu \u015fehirde \u00fcretim, emek ve ba\u015far\u0131 var. Art\u0131k bu de\u011feri g\u00fc\u00e7l\u00fc ve ortak bir dille anlatma zaman\u0131\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mersin\u2019in sahip oldu\u011fu ekonomik potansiyelin ulusal d\u00fczeyde daha g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131k bulabilmesi i\u00e7in ortak ve b\u00fct\u00fcnl\u00fckl\u00fc bir ileti\u015fim dili \u015fart. Clean Work \u0130leti\u015fim Ajans\u0131 Ba\u015fkan\u0131 Yasemin Toklucu, kentin stratejik g\u00fcc\u00fcn\u00fcn do\u011fru anlat\u0131lamad\u0131\u011f\u0131na dikkat \u00e7ekerek, da\u011f\u0131n\u0131k s\u00f6ylemler yerine ortak bir ekonomik hik\u00e2ye olu\u015fturulmas\u0131 gerekti\u011fini vurgulad\u0131. Mersin\u2019in liman\u0131, serbest b\u00f6lgesi, sanayi altyap\u0131s\u0131, tar\u0131msal \u00fcretimi, lojistik avantajlar\u0131 ve d\u0131\u015f […]<\/p>\n","protected":false},"author":2,"featured_media":137743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-137742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"views":144,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/137742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=137742"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/137742\/revisions"}],"predecessor-version":[{"id":137744,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/137742\/revisions\/137744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/137743"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=137742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=137742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=137742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}