Son d\u00f6nemde medya d\u00fcnyas\u0131nda dikkat \u00e7eken en \u00f6nemli geli\u015fmelerden biri Avustralya\u2019dan geldi. H\u00fck\u00fcmet, teknoloji devleri Meta, Google ve TikTok i\u00e7in kritik bir d\u00fczenlemeyi g\u00fcndeme ta\u015f\u0131d\u0131.<\/p>\n
Yeni yakla\u015f\u0131ma g\u00f6re s\u00f6z konusu platformlar\u0131n, haber i\u00e7eriklerinden elde ettikleri dolayl\u0131 gelir kar\u015f\u0131l\u0131\u011f\u0131nda medya kurulu\u015flar\u0131na \u00f6deme yapmas\u0131 isteniyor. \u015eirketlerin bu y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc yerine getirmemesi durumunda ise devreye vergi mekanizmas\u0131 girecek. Toplanacak vergilerin do\u011frudan gazetecilere ve haber \u00fcreticilerine aktar\u0131lmas\u0131 planlan\u0131yor.<\/p>\n
D\u00fczenleme, dijital platformlar\u0131n haber ekosistemi \u00fczerindeki ekonomik etkisini dengelemeyi ve gazetecili\u011fin s\u00fcrd\u00fcr\u00fclebilirli\u011fini g\u00fc\u00e7lendirmeyi hedefliyor. Uzmanlara g\u00f6re bu ad\u0131m, k\u00fcresel \u00f6l\u00e7ekte benzer d\u00fczenlemelerin \u00f6n\u00fcn\u00fc a\u00e7abilecek nitelikte.<\/p>\n
Medya sekt\u00f6r\u00fcnde uzun s\u00fcredir tart\u0131\u015f\u0131lan \u201ci\u00e7erik \u00fcreticisinin hakk\u0131\u201d meselesine somut bir \u00e7\u00f6z\u00fcm aray\u0131\u015f\u0131 olarak de\u011ferlendirilen bu geli\u015fme, \u00f6zellikle ba\u011f\u0131ms\u0131z gazetecilik a\u00e7\u0131s\u0131ndan \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Son d\u00f6nemde medya d\u00fcnyas\u0131nda dikkat \u00e7eken en \u00f6nemli geli\u015fmelerden biri Avustralya\u2019dan geldi. H\u00fck\u00fcmet, teknoloji devleri Meta, Google ve TikTok i\u00e7in kritik bir d\u00fczenlemeyi g\u00fcndeme ta\u015f\u0131d\u0131. Yeni yakla\u015f\u0131ma g\u00f6re s\u00f6z konusu platformlar\u0131n, haber i\u00e7eriklerinden elde ettikleri dolayl\u0131 gelir kar\u015f\u0131l\u0131\u011f\u0131nda medya kurulu\u015flar\u0131na \u00f6deme yapmas\u0131 isteniyor. \u015eirketlerin bu y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc yerine getirmemesi durumunda ise devreye vergi mekanizmas\u0131 girecek. Toplanacak […]<\/p>\n","protected":false},"author":2,"featured_media":131797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-131796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"views":83,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=131796"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131796\/revisions"}],"predecessor-version":[{"id":131798,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131796\/revisions\/131798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/131797"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=131796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=131796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=131796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}