{"id":131614,"date":"2026-04-26T16:39:22","date_gmt":"2026-04-26T13:39:22","guid":{"rendered":"https:\/\/mersingazetesi.com\/?p=131614"},"modified":"2026-04-26T16:39:22","modified_gmt":"2026-04-26T13:39:22","slug":"mersin-stklari-icin","status":"publish","type":"post","link":"https:\/\/mersingazetesi.com\/index.php\/2026\/04\/26\/mersin-stklari-icin\/","title":{"rendered":"MERS\u0130N STK\u2019LARI \u0130\u00c7\u0130N&#8230;"},"content":{"rendered":"<div dir=\"ltr\">Kurumsal Yurtd\u0131\u015f\u0131 \u00d6\u011frenme ve Transfer Modeli<\/div>\n<div>\u00a0Gezi De\u011fil \u00dcretim S\u00fcreci \u2014 Stat\u00fckoyu A\u015fman\u0131n Yeni Modeli<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Bir \u015feyi netle\u015ftireyim, Benim derdim kimseyi ele\u015ftirmek de\u011fil. Kurumlar\u0131, STK\u2019lar\u0131, odalar\u0131 ya da \u015fehirleri k\u00f6t\u00fclemek de\u011fil. Daha iyi nas\u0131l olur\u201d sorusuna yan\u0131t bulmak. De\u011fer yaratmak. \u00a0Mersin\u2019de ve T\u00fcrkiye\u2019de \u201cm\u0131\u015f gibi yap\u0131lan\u201d t\u00fcm yap\u0131lar\u0131 sistemli ger\u00e7ek d\u00fc\u015f\u00fcnce ba\u011flam\u0131nda, \u00fcreten, uygulayan ve sonu\u00e7 alabilen yarat\u0131c\u0131 at\u00f6lyelere d\u00f6n\u00fc\u015ft\u00fcrmek, B\u00f6ylece toplumsal ve \u00fclkesel refah\u0131m\u0131za katk\u0131da bulunmak.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Sorun zaten anlat\u0131ld\u0131<\/div>\n<div>\u00d6nceki yaz\u0131mda \u015funu s\u00f6yledim, STK\u2019lar ayn\u0131 y\u00fczlerle d\u00f6n\u00fcyor, Kurumlar de\u011fi\u015fmiyor,Se\u00e7ilenler de\u011fi\u015fmiyor, Sistem de\u011fi\u015fmiyor. Buna \u201cstat\u00fcko\u201d dedik. Ve o stat\u00fckonun yereldeki kar\u015f\u0131l\u0131\u011f\u0131 \u015fudur: K\u00fc\u00e7\u00fck dukal\u0131klar. Art\u0131k ele\u015ftiri k\u0131sm\u0131 bitirip, \u201cNas\u0131l olmal\u0131?\u201dya ge\u00e7meliyiz.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>As\u0131l k\u0131r\u0131lma noktas\u0131: Gezi k\u00fclt\u00fcr\u00fc<\/div>\n<div>Bug\u00fcn \u201cyurtd\u0131\u015f\u0131 fuar gezisi\u201d denilen \u015feyin b\u00fcy\u00fck k\u0131sm\u0131:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Foto\u011fraf \u00e7ekme etkinli\u011fi<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Yemek program\u0131<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Sosyal turizm<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Aidiyet da\u011f\u0131tma organizasyonu haline gelmi\u015f durumda. Burada sorun ki\u015filer de\u011fil.<\/div>\n<div>Sistem yoklu\u011fu.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>KYTM (Kurumsal Yurtd\u0131\u015f\u0131 \u00d6\u011frenme ve Transfer Modeli)<\/div>\n<div>Bu model benim uzun s\u00fcredir sahada geli\u015ftirdi\u011fim bir \u00e7er\u00e7evedir. Ve \u00e7ok net bir \u015fey s\u00f6yler:<\/div>\n<div>Gezi bir etkinlik de\u011fildir. Bir \u00fcretim s\u00fcrecidir.<\/div>\n<div>Ama\u00e7:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002G\u00f6rmek de\u011fil<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Gezmek de\u011fil<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Temas etmek hi\u00e7 de\u011fil, kopyalanabilir bir sistem \u00fcretmektir.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Nas\u0131l yap\u0131l\u0131r? (Ger\u00e7ek i\u015fleyi\u015f), Bir yurtd\u0131\u015f\u0131 program\u0131 \u015fu \u015fekilde kurulur:<\/div>\n<div>1. \u00d6n se\u00e7im (bo\u015f kat\u0131l\u0131mc\u0131 yok), Her ki\u015fi rastgele de\u011fil, g\u00f6revle se\u00e7ilir:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002\u00dcretim<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Lojistik<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Finans<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Dijital sistem<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002\u0130hracat<\/div>\n<div dir=\"ltr\"><\/div>\n<div>2. \u00d6n ara\u015ft\u0131rma zorunlulu\u011fu<\/div>\n<div>Gidilecek \u00fclke k\u00f6r se\u00e7ilmez.<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Sekt\u00f6r analizi yap\u0131l\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Rakip firmalar incelenir<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002G\u00f6r\u00fc\u015f\u00fclecek kurumlar netle\u015fir<\/div>\n<div dir=\"ltr\"><\/div>\n<div>3. G\u00f6rev tan\u0131m\u0131<\/div>\n<div>Her kat\u0131l\u0131mc\u0131n\u0131n g\u00f6revi bellidir:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne g\u00f6zleyecek?<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne kaydedecek?<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne raporlayacak?<\/div>\n<div dir=\"ltr\"><\/div>\n<div>4. Saha notu de\u011fil, sistem raporu<\/div>\n<div>D\u00f6n\u00fc\u015fte \u015fu sorular cevaplan\u0131r:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Bu model T\u00fcrkiye\u2019de nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne kopyalanabilir?<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne uyarlanmal\u0131?<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ne maliyetle uygulan\u0131r?<\/div>\n<div dir=\"ltr\"><\/div>\n<div>5. Kurumsal haf\u0131za<\/div>\n<div>En kritik k\u0131s\u0131m budur:<\/div>\n<div>Bu raporlar kaybolmaz.<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Oda ar\u015fivine girer<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Yeni y\u00f6netime aktar\u0131l\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002E\u011fitim materyaline d\u00f6n\u00fc\u015f\u00fcr<\/div>\n<div dir=\"ltr\"><\/div>\n<div>\u00d6rnek \u00fclke: Almanya, D\u00fcnyada bu i\u015fi en sistemli yapan \u00f6rneklerden biri Almanya\u2019d\u0131r.<\/div>\n<div>\u00c7\u00fcnk\u00fc:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Ticaret odalar\u0131 devlet gibi de\u011fil sistem gibi \u00e7al\u0131\u015f\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Her yurtd\u0131\u015f\u0131 program\u0131 \u00f6l\u00e7\u00fclebilir \u00e7\u0131kt\u0131 \u00fcretmek zorundad\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Her kat\u0131l\u0131mc\u0131 rapor teslim etmek zorundad\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Her proje sonu\u00e7la de\u011ferlendirilir<\/div>\n<div>Almanya\u2019da \u201cgezmek\u201d diye bir kavram yoktur. \u201c\u00d6\u011frenme ve transfer s\u00fcreci\u201d vard\u0131r.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>As\u0131l mesele y\u00f6netenler de\u011fil. se\u00e7enlerin talep etme seviyesidir.<\/div>\n<div>E\u011fer \u00fcye:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Proje sormuyorsa<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Rapor istemiyorsa<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Hesap sormuyorsa, o zaman sistem zaten de\u011fi\u015fmez. \u00c7\u00fcnk\u00fc y\u00f6netim, \u00fcyeden g\u00fc\u00e7l\u00fc de\u011fildir.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Sert ger\u00e7ek<\/div>\n<div>Bug\u00fcn bir\u00e7ok kurumda olan \u015fey \u015fudur: Ayn\u0131 isimler, Ayn\u0131 koltuklar, Ayn\u0131 c\u00fcmleler, Ayn\u0131 sonu\u00e7suzluk . T\u00fcm bu ayn\u0131l\u0131\u011fa ra\u011fmen \u201cde\u011fi\u015fim\u201d beklentisi. Ayn\u015ftayn bu durumun a\u00e7\u0131klamas\u0131n\u0131 yapm\u0131\u015f asl\u0131nda. \u201cAyn\u0131 \u015feyi yap\u0131p farkl\u0131 sonu\u00e7 beklemek, ak\u0131l de\u011fil d\u00f6ng\u00fcd\u00fcr\u201d.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Son s\u00f6z: Bu bir ele\u015ftiri de\u011fil, kurulum \u00e7a\u011fr\u0131s\u0131d\u0131r<\/div>\n<div>Benim s\u00f6yledi\u011fim \u015fey, y\u0131kmak de\u011fil, Su\u00e7lamak de\u011fil, Ki\u015fi hedeflemek hi\u00e7 de\u011fil. S\u00f6yledi\u011fim<\/div>\n<div>Yeni bir kurumsal mant\u0131k kurmak<\/div>\n<div dir=\"ltr\"><\/div>\n<div>KYTM bunun ad\u0131d\u0131r. Ve bu model uygulanmazsa:<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Gezi gezidir<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Fuar fuard\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002Oda oda kal\u0131r<\/div>\n<div>\u2022\u2002\u2002\u2002\u2002\u2002STK STK olarak kal\u0131r<\/div>\n<div>Ama uygulan\u0131rsa, Her gezi bir \u00fcretim fabrikas\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/div>\n<div dir=\"ltr\"><\/div>\n<div>Kapan\u0131\u015f<\/div>\n<div>Mersin bir \u00f6rnek olabilir, T\u00fcrkiye bir sonu\u00e7 olabilir. Ama sadece bir \u015fartla:<\/div>\n<div>Se\u00e7en, y\u00f6netenden g\u00fc\u00e7l\u00fc olmak zorundad\u0131r. Aksi halde hi\u00e7bir model \u00e7al\u0131\u015fmaz.<\/div>\n<div id=\"m_-6953308406467539729ms-outlook-mobile-body-separator-line\" dir=\"ltr\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal Yurtd\u0131\u015f\u0131 \u00d6\u011frenme ve Transfer Modeli \u00a0Gezi De\u011fil \u00dcretim S\u00fcreci \u2014 Stat\u00fckoyu A\u015fman\u0131n Yeni Modeli Bir \u015feyi netle\u015ftireyim, Benim derdim kimseyi ele\u015ftirmek de\u011fil. Kurumlar\u0131, STK\u2019lar\u0131, odalar\u0131 ya da \u015fehirleri k\u00f6t\u00fclemek de\u011fil. Daha iyi nas\u0131l olur\u201d sorusuna yan\u0131t bulmak. De\u011fer yaratmak. \u00a0Mersin\u2019de ve T\u00fcrkiye\u2019de \u201cm\u0131\u015f gibi yap\u0131lan\u201d t\u00fcm yap\u0131lar\u0131 sistemli ger\u00e7ek d\u00fc\u015f\u00fcnce ba\u011flam\u0131nda, \u00fcreten, uygulayan ve [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":130941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-131614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selami-uzun-yasam-tasarim-atolyesi"],"views":94,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=131614"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131614\/revisions"}],"predecessor-version":[{"id":131615,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131614\/revisions\/131615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/130941"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=131614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=131614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=131614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}