{"id":131149,"date":"2026-04-21T12:11:29","date_gmt":"2026-04-21T09:11:29","guid":{"rendered":"https:\/\/mersingazetesi.com\/?p=131149"},"modified":"2026-04-21T12:11:29","modified_gmt":"2026-04-21T09:11:29","slug":"siz-uyurken-sirketiniz-ne-yapiyor","status":"publish","type":"post","link":"https:\/\/mersingazetesi.com\/index.php\/2026\/04\/21\/siz-uyurken-sirketiniz-ne-yapiyor\/","title":{"rendered":"S\u0130Z UYURKEN \u015e\u0130RKET\u0130N\u0130Z NE YAPIYOR?"},"content":{"rendered":"
Mersin\u2019in ticaret sahas\u0131nda ge\u00e7irdi\u011fim 35 y\u0131l, bana binlerce bilan\u00e7o, y\u00fczlerce kriz ama en \u00e7ok da “insan” hik\u00e2yesi \u00f6\u011fretti. Bug\u00fcn Mersinli i\u015f insanlar\u0131na, belki de duymaktan en \u00e7ok \u00e7ekindikleri o soruyu soruyorum:<\/div>\n
Siz yoksan\u0131z, \u015firketiniz var m\u0131?<\/div>\n
<\/div>\n
Bu soruya genelde iki cevap al\u0131yorum.<\/div>\n
Birincisi: “Ben olmazsam bu d\u00fckkan\u0131n kap\u0131s\u0131na kilit vurulur.”<\/div>\n
\u0130kincisi: “Ekibim var, sistemim var.” Her iki cevap da kendi i\u00e7inde devasa bir yan\u0131lsama bar\u0131nd\u0131r\u0131yor. Gelin, bu “patron tuza\u011f\u0131n\u0131” beraber aralayal\u0131m.<\/div>\n
<\/div>\n
Ba\u015far\u0131 m\u0131, Zincir mi?<\/div>\n
<\/div>\n
“Bir insan\u0131 y\u00f6netmek, onu kendi yolunda y\u00fcr\u00fcmeye ikna etmektir.”<\/div>\n
Peter F. Drucker<\/div>\n
<\/div>\n
“Ben olmadan olmaz” diyen patron, asl\u0131nda bir lider de\u011fil, kendi in\u015fa etti\u011fi hapishanenin en k\u0131demli mahkumudur. Gurur duydu\u011fu o vazge\u00e7ilmezlik, asl\u0131nda bir ba\u015far\u0131 de\u011fil, bir y\u00f6netim iflas\u0131d\u0131r. Hastaland\u0131\u011f\u0131nda \u015firketin durdu\u011fu, tatile gitti\u011finde telefonun susmad\u0131\u011f\u0131 bir yap\u0131, bir “kurum” de\u011fildir; sadece patronun \u00f6mr\u00fcn\u00fc t\u00fcketen bir i\u015f y\u00fck\u00fcd\u00fcr.<\/div>\n
<\/div>\n
Kadim bilgelikte Mevl\u00e2na\u2019n\u0131n \u00e7ok sevdi\u011fim bir s\u00f6z\u00fc vard\u0131r: “D\u00fcnle beraber gitti canca\u011f\u0131z\u0131m, ne kadar s\u00f6z varsa d\u00fcne ait; \u015fimdi yeni \u015feyler s\u00f6ylemek laz\u0131m.” D\u00fcn\u00fcn “tek adam” y\u00f6netimiyle bug\u00fcn\u00fcn karma\u015f\u0131k piyasas\u0131nda ayakta kalmaya \u00e7al\u0131\u015fmak, r\u00fczg\u00e2ra kar\u015f\u0131 mum yakmaya benzer. Para kazanm\u0131\u015f olabilirsiniz; ancak geride sizden ba\u011f\u0131ms\u0131z ya\u015fayan bir sistem b\u0131rakmad\u0131ysan\u0131z, o ba\u015far\u0131 sadece bir ill\u00fczyondur.<\/div>\n
<\/div>\n
35 y\u0131lda g\u00f6rd\u00fcm:<\/div>\n
Bu patronlar\u0131n \u00e7o\u011fu iyi para kazand\u0131. Ama bir kurum in\u015fa edemedi. Geride ne bir sistem b\u0131rakt\u0131, ne bir kurumsal haf\u0131za, ne de ayakta kalabilecek bir yap\u0131.<\/div>\n
Para kazanmak ba\u015far\u0131d\u0131r. Ama para kazan\u0131rken kendini t\u00fcketmek -ve arkas\u0131nda hi\u00e7bir \u015fey b\u0131rakmamak- trajedidir.<\/div>\n
<\/div>\n
Sistem mi, Sadece Al\u0131\u015fkanl\u0131k m\u0131?<\/div>\n
<\/div>\n
“\u00d6yle bir i\u015f kurun ki, onu bir aptal bile y\u00f6netebilsin; \u00e7\u00fcnk\u00fc bir g\u00fcn mutlaka biri y\u00f6netecektir.”<\/div>\n
Warren Buffett<\/div>\n
<\/div>\n
Di\u011fer yanda “Sistemim var” diyen patronlara bak\u0131yorum. E\u011fer sisteminiz varsa; neden en basit kararlar h\u00e2l\u00e2 sizin masan\u0131zda birikiyor?<\/div>\n
Neden aile i\u00e7i meselelerle y\u00f6netim kurulu kararlar\u0131 ayn\u0131 sofrada birbirine kar\u0131\u015f\u0131yor? Neden her sabah d\u00fckkan\u0131 siz a\u00e7\u0131p, her ak\u015fam son karar\u0131 siz veriyorsunuz?<\/div>\n
<\/div>\n
Ger\u00e7ek sistem, patronun onay\u0131na her ad\u0131mda ihtiya\u00e7 duymayan, hata pay\u0131n\u0131 \u00f6l\u00e7en ve \u00e7\u00f6z\u00fcm \u00fcreten yap\u0131d\u0131r. E\u011fer her g\u00fcn ayn\u0131 yang\u0131n\u0131 s\u00f6nd\u00fcr\u00fcyorsan\u0131z, yang\u0131n s\u00f6nd\u00fcrme ustas\u0131 de\u011fil, yang\u0131n \u00e7\u0131karan d\u00fczeni sorgulamal\u0131s\u0131n\u0131z.<\/div>\n
<\/div>\n
Sistem kurdu\u011funu sanan ama asl\u0131nda sadece al\u0131\u015fkanl\u0131klar\u0131n\u0131 belgeleyen onlarca patron g\u00f6rd\u00fcm.<\/div>\n
Fark \u015fu: Ger\u00e7ek sistem, siz olmadan da karar \u00fcretir. Sizin onay\u0131n\u0131za her ad\u0131mda ko\u015fmaz. Ger\u00e7ek sistem, “Bug\u00fcn patron hasta” dedi\u011finizde i\u015flerin aksamadan y\u00fcr\u00fcd\u00fc\u011f\u00fc yap\u0131d\u0131r.<\/div>\n
<\/div>\n
Sun Tzu, Sava\u015f Sanat\u0131\u2019nda der ki:<\/div>\n
“Sava\u015f meydan\u0131nda d\u00fc\u015fman\u0131 yenen yi\u011fit de\u011fildir as\u0131l yi\u011fit; d\u00fc\u015fman\u0131 d\u00f6v\u00fc\u015fmeden yenen kimsedir.”<\/div>\n
En iyi sava\u015f, sava\u015fmadan kazan\u0131lan sava\u015ft\u0131r. En iyi sistem de, patronun s\u00fcrekli m\u00fcdahale etmesine gerek kalmadan i\u015fleyen sistemdir.<\/div>\n
<\/div>\n
Ayna ve Dan\u0131\u015fman: G\u00f6remedi\u011finizi G\u00f6ren G\u00f6z<\/div>\n
<\/div>\n
“Hi\u00e7bir bal\u0131k, suyun \u0131slak oldu\u011funu bilmez.”<\/div>\n
<\/div>\n
“Dan\u0131\u015fman ne i\u015fe yarar?” sorusu Mersin sokaklar\u0131nda s\u0131k\u00e7a kula\u011f\u0131ma \u00e7al\u0131n\u0131yor. Kurumsal dan\u0131\u015fmanl\u0131\u011f\u0131 gereksiz bulan patron, aynas\u0131 olmayan banyoda sa\u00e7\u0131n\u0131 tarayan adama benzer; her \u015feyin d\u00fczg\u00fcn oldu\u011funu san\u0131r, ta ki d\u0131\u015far\u0131 \u00e7\u0131k\u0131p ger\u00e7e\u011fi g\u00f6rene kadar.<\/div>\n
<\/div>\n
Hakl\u0131lar asl\u0131nda -baz\u0131 dan\u0131\u015fmanlar ger\u00e7ekten i\u015fe yaramaz. T\u0131pk\u0131 baz\u0131 doktorlar\u0131n yanl\u0131\u015f te\u015fhis koymas\u0131 gibi. Ama hi\u00e7 doktora gitmeyen hasta, kendini sa\u011fl\u0131kl\u0131 sanarsa- bu cahillik de\u011fil, tehlikeli bir yan\u0131lsamad\u0131r.<\/div>\n
<\/div>\n
Dan\u0131\u015fman, sizi alk\u0131\u015flamak i\u00e7in de\u011fil, do\u011fru soruyu sormak i\u00e7in oradad\u0131r. \u0130\u00e7eriden bakan\u0131n k\u00f6rle\u015fti\u011fi noktay\u0131, d\u0131\u015far\u0131dan g\u00f6rendir.<\/div>\n
Sizin “Biz b\u00f6yle yap\u0131yoruz” dedi\u011finiz o kal\u0131plar\u0131n, d\u00fcnyadaki kar\u015f\u0131l\u0131\u011f\u0131n\u0131 size g\u00f6steren bir aynad\u0131r. Aynay\u0131 gereksiz bulmak, sadece kendinizi kand\u0131rmakt\u0131r.<\/div>\n
<\/div>\n
W. Edwards Deming\u2019in \u00e7ok keskin bir tespiti vard\u0131r: “\u0130nsanlar de\u011fi\u015fime direnirler. Sistemler diren\u00e7siz de\u011fi\u015fir.” Dan\u0131\u015fman sizi de\u011fi\u015ftirmeye \u00e7al\u0131\u015fmaz; sizin sisteminizi de\u011fi\u015ftirmenize yard\u0131m eder. \u00c7\u00fcnk\u00fc sistem de\u011fi\u015fmeden, insan davran\u0131\u015flar\u0131 da de\u011fi\u015fmez. Ve sistem en \u00e7ok, “bize bir \u015fey olmaz” diyenlerin ba\u015f\u0131na gelir.<\/div>\n
<\/div>\n
Son S\u00f6z: Siz Uyurken Ne Oluyor?<\/div>\n
<\/div>\n
“De\u011fi\u015fmeyen tek \u015fey, de\u011fi\u015fimin kendisidir.”<\/div>\n
Heraklitos<\/div>\n
<\/div>\n
\u0130\u015f d\u00fcnyas\u0131nda en tehlikeli c\u00fcmle “Biz b\u00f6yle yap\u0131yoruz” de\u011fildir. En tehlikelisi; “Bizim i\u00e7in gerek yok” c\u00fcmlesidir. Neye gerek olmad\u0131\u011f\u0131n\u0131 bilmek i\u00e7in, \u00f6nce neyin eksik oldu\u011funu g\u00f6rmek gerekir. G\u00f6remiyorsan\u0131z -sorun piyasada de\u011fil, aynada. Ve ayna, kendi kendine \u00f6n\u00fcn\u00fcze gelmez.<\/div>\n
<\/div>\n
\u015eirketinizi b\u00fcy\u00fctmek bir marifet olabilir; ancak onu sizden ba\u011f\u0131ms\u0131z, siz uyurken de t\u0131k\u0131r t\u0131k\u0131r i\u015fleyen bir organizmaya d\u00f6n\u00fc\u015ft\u00fcrmek bir sanatt\u0131r.<\/div>\n
Mersin\u2019de bu sanat\u0131 icra edenler, sadece para kazanmayacak; kendilerinden sonra da ya\u015fayacak bir miras b\u0131rakacaklar.<\/div>\n
<\/div>\n
Aile Anayasas\u0131 huzurlu g\u00fcnler i\u00e7in de\u011fil, f\u0131rt\u0131nal\u0131 g\u00fcnlerde da\u011f\u0131lmamak i\u00e7indir. \u00c7\u00fcnk\u00fc kriz, aile i\u00e7i gerilimi bir kat daha art\u0131r\u0131r; s\u0131n\u0131rlar \u00e7izilmemi\u015fse, i\u015f \u00e7\u00f6ker, hane \u00e7\u00f6ker. Kurumsalla\u015fma, duyguyu yok saymak de\u011fil; duyguyu yap\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kar\u0131p, kararlar\u0131 nesnel zemine oturtmakt\u0131r.<\/div>\n
<\/div>\n
“Yolculuk binlerce kilometrelik bir yolculukla ba\u015flar. Ama ilk ad\u0131m, yola \u00e7\u0131kmaya cesaret etmektir.”<\/div>\n
Lao Tzu<\/div>\n
<\/div>\n
Mersin liman\u0131nda 35 y\u0131ld\u0131r gemiler inip kalk\u0131yor. Baz\u0131lar\u0131 f\u0131rt\u0131nada batar, baz\u0131lar\u0131 limana yana\u015f\u0131r. Fark; kaptan\u0131n ne kadar iyi k\u00fcrek \u00e7ekti\u011finde de\u011fil, geminin ne kadar sa\u011flam in\u015fa edildi\u011findedir.<\/div>\n
<\/div>\n
Sahi, siz yoksan\u0131z \u015firketinizde yar\u0131n sabah ne de\u011fi\u015fir?<\/div>\n
<\/div>\n
Cevab\u0131 biliyorsunuz. Belki de duymaktan korktu\u011funuz cevab\u0131.<\/div>\n","protected":false},"excerpt":{"rendered":"

Mersin’in en b\u00fcy\u00fck eksiklerinden biri olan kurumsal olmayan aile \u015firketleri…
\nVe “Ben para kazand\u0131m, her \u015feyi herkesten iyi bilirim” diyen patronlar…
\nBu makalem onlara.<\/p>\n","protected":false},"author":20,"featured_media":130941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-131149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selami-uzun"],"views":69,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=131149"}],"version-history":[{"count":3,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131149\/revisions"}],"predecessor-version":[{"id":131152,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/131149\/revisions\/131152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/130941"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=131149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=131149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=131149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}