Mersin \u00e7ar\u015f\u0131s\u0131, dijitalle\u015fme, gen\u00e7lerin beklentileri ve artan ekonomik bask\u0131lar aras\u0131nda d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7iyor. Esnaf ve vatanda\u015flarla yap\u0131lan g\u00f6r\u00fc\u015fmeler, \u00e7ar\u015f\u0131n\u0131n hem ayakta kalma \u00e7abas\u0131n\u0131 hem de gelece\u011fe dair aray\u0131\u015f\u0131n\u0131 ortaya koyuyor.<\/p>\n
\u00c7ar\u015f\u0131 Esnaf\u0131 Dijitalle\u015fmeye Ne Kadar Haz\u0131r?<\/b><\/p>\n
Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n h\u0131zla dijitale kaymas\u0131, \u00e7ar\u015f\u0131 esnaf\u0131n\u0131 da yeni y\u00f6ntemler denemeye zorluyor.<\/p>\n
45 ya\u015f\u0131ndaki bir tuhafiye esnaf\u0131, internet sat\u0131\u015flar\u0131n\u0131n artmas\u0131na ra\u011fmen kendi ku\u015fa\u011f\u0131n\u0131n y\u00fcz y\u00fcze al\u0131\u015fveri\u015fe al\u0131\u015fk\u0131n oldu\u011funu belirterek, \u201cYine de mecburen sosyal medya \u00fczerinden \u00fcr\u00fcn tan\u0131tmaya ba\u015flad\u0131k\u201d diyor.<\/p>\n
28 ya\u015f\u0131ndaki telefon aksesuar\u0131 sat\u0131c\u0131s\u0131 ise gen\u00e7 esnaf\u0131n dijital d\u00fcnyaya daha kolay uyum sa\u011flad\u0131\u011f\u0131n\u0131 vurguluyor: \u201cInstagram\u2019dan sat\u0131\u015f yap\u0131yorum, WhatsApp\u2019tan sipari\u015f al\u0131yorum. Ama \u00e7ar\u015f\u0131da h\u00e2l\u00e2 dijital \u00f6deme kullanmayan d\u00fckk\u00e2nlar var, bu da m\u00fc\u015fteri ka\u00e7\u0131r\u0131yor.\u201d<\/p>\n
60 ya\u015f\u0131ndaki bir baharat\u00e7\u0131 ise de\u011fi\u015fimin ka\u00e7\u0131n\u0131lmaz oldu\u011funa dikkat \u00e7ekiyor: \u201cM\u00fc\u015fterim \u00fcr\u00fcne dokunmak ister. Dijital sat\u0131\u015f bana uzak ama kartla \u00f6deme bile ba\u015fta zor gelmi\u015fti. Devir de\u011fi\u015fiyor, ayak uydurmak \u015fart.\u201d<\/p>\n
Gen\u00e7ler \u0130\u00e7in Mersin \u00c7ar\u015f\u0131s\u0131 H\u00e2l\u00e2 Cazip mi?<\/b><\/p>\n
Gen\u00e7lerin \u00e7ar\u015f\u0131ya bak\u0131\u015f\u0131 da de\u011fi\u015fiyor.<\/p>\n
22 ya\u015f\u0131ndaki bir \u00fcniversite \u00f6\u011frencisi, \u00e7ar\u015f\u0131n\u0131n eskisi kadar cazip olmad\u0131\u011f\u0131n\u0131 belirterek, \u201cKafeler var ama sosyal alan az. Genelde AVM\u2019ye gidiyoruz\u201d diyor.<\/p>\n
31 ya\u015f\u0131ndaki bir kafe \u00e7al\u0131\u015fan\u0131 ise \u00e7\u00f6z\u00fcm \u00f6nerisi sunuyor: \u201cGen\u00e7ler geliyor ama k\u0131sa kal\u0131yor. Etkinlikler, sokak m\u00fczi\u011fi ve k\u00fclt\u00fcrel alanlar olursa \u00e7ar\u015f\u0131 canlan\u0131r.\u201d<\/p>\n
40 ya\u015f\u0131ndaki bir foto\u011fraf\u00e7\u0131 ise \u00e7ar\u015f\u0131n\u0131n potansiyeline dikkat \u00e7ekiyor: \u201cTarihi sokaklar tan\u0131t\u0131lsa, gen\u00e7ler i\u00e7in daha cazip h\u00e2le gelir.\u201d<\/p>\n
\u00c7ar\u015f\u0131da Ay Sonu Hesab\u0131<\/b><\/p>\n
Ekonomik ko\u015fullar, \u00e7ar\u015f\u0131da ge\u00e7im m\u00fccadelesini her ge\u00e7en g\u00fcn zorla\u015ft\u0131r\u0131yor.<\/p>\n
35 ya\u015f\u0131ndaki bir ayakkab\u0131 sat\u0131c\u0131s\u0131, \u201cSat\u0131\u015f var ama giderler \u00e7ok y\u00fcksek. Kira, elektrik, vergi derken elde pek bir \u015fey kalm\u0131yor\u201d s\u00f6zleriyle durumu \u00f6zetliyor.<\/p>\n
50 ya\u015f\u0131ndaki bir lokanta i\u015fletmecisi ise ge\u00e7mi\u015fle bug\u00fcn\u00fc k\u0131yasl\u0131yor: \u201cEskiden daha rahatt\u0131k. \u015eimdi ayn\u0131 kazan\u00e7 i\u00e7in iki kat \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/p>\n
27 ya\u015f\u0131ndaki bir tezgahtar da maa\u015fla ge\u00e7inmenin zorla\u015ft\u0131\u011f\u0131n\u0131 belirterek ek i\u015f aray\u0131\u015f\u0131nda oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n
Genel tablo, Mersin \u00e7ar\u015f\u0131s\u0131n\u0131n canl\u0131l\u0131\u011f\u0131n\u0131 korumaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ancak dijitalle\u015fme, sosyal alan ihtiyac\u0131 ve ekonomik bask\u0131lar kar\u015f\u0131s\u0131nda yeni ad\u0131mlar at\u0131lmas\u0131 gerekti\u011fini g\u00f6steriyor. Esnaf ve vatanda\u015flar, de\u011fi\u015fime uyum sa\u011flanmas\u0131 h\u00e2linde \u00e7ar\u015f\u0131n\u0131n yeniden cazibe merkezi olabilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n
Mersin \u00e7ar\u015f\u0131s\u0131, dijitalle\u015fme, gen\u00e7lerin beklentileri ve artan ekonomik bask\u0131lar aras\u0131nda d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7iyor. Esnaf ve vatanda\u015flarla yap\u0131lan g\u00f6r\u00fc\u015fmeler, \u00e7ar\u015f\u0131n\u0131n hem ayakta kalma \u00e7abas\u0131n\u0131 hem de gelece\u011fe dair aray\u0131\u015f\u0131n\u0131 ortaya koyuyor. \u00c7ar\u015f\u0131 Esnaf\u0131 Dijitalle\u015fmeye Ne Kadar Haz\u0131r? Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n h\u0131zla dijitale kaymas\u0131, \u00e7ar\u015f\u0131 esnaf\u0131n\u0131 da yeni y\u00f6ntemler denemeye zorluyor. 45 ya\u015f\u0131ndaki bir tuhafiye esnaf\u0131, internet sat\u0131\u015flar\u0131n\u0131n […]<\/p>\n","protected":false},"author":2,"featured_media":122432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-122924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-mersin"],"views":1208,"_links":{"self":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/122924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/comments?post=122924"}],"version-history":[{"count":1,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/122924\/revisions"}],"predecessor-version":[{"id":122925,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/posts\/122924\/revisions\/122925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media\/122432"}],"wp:attachment":[{"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/media?parent=122924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/categories?post=122924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersingazetesi.com\/index.php\/wp-json\/wp\/v2\/tags?post=122924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}